It’s more than just content writing; it’s content excellence.
Why Your Blog is Your Brand
- Stay on brand.
- Optimize for social sharing.
- Be 100% relevant to users.
- Understand the commercial value of each visitor.
- Have clear calls to action.
- Include custom illustrations and videos.
- Update older posts and top-performing posts.
- Write toward specific site visitor personas (not every reader is a buyer).
Blogging as a Strategy
It’s not enough to simply blog. A true content marketing strategy comprises a variety of asset types, distribution channels and promotion efforts.
We use blogs as part of a comprehensive approach to marketing ROI, and you should too. This involves turning gated assets into blog posts, collaborating with social influencers, embedding rich media like custom graphics and videos into all content, sending out email newsletters, inviting real-time feedback from readers and much, much more.
That’s what quality is.